Website Recycling
Preserving the value of outdated content, pages and discontinued products

Recently I had a client ask me to delete a product from their website.

The reason was, the product was being discontinued. It was to be replaced by an updated version.

You can remove the product. It’s your choice. However, there is a better way to cater for this situation, and others alike.

I advocate for leaving old product pages up. This same logic and process can be followed for any out-dated website pages or content.

Simply and clearly identify that the product is unavailable. For example, a banner or text that states “sold out” or “discontinued”. Whatever you believe to be most relevant.

If the product has a newer version, at the most prominent and easily accessible position (like the very top of the product description) say something like “this X model has been replaced by Y newer model” etc. and link to the newer model.

You can also include a lead capture for people to register their interest in the older model. You can then follow up these people and try to sell them the newer product or something else they may find beneficial.

It’s more a traffic thing. Maximising what you’ve got and already done. ‘Website recycling’ of sorts. If you don’t want these products readily seen in your shop catalogues you could hide these products from your catalogues leaving them just for Google searches (SEO traffic). Alternatively, you could create a publicly accessible archive of them, listing them in their own ‘discontinued’ category and display this where you feel relevant.

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