A Simple Way to Extend Your Social Media Content & Boost Website Traffic and Customers

Social Media platforms are great way to generate buz about you and your business.

But, I’m sure you can agree that it’s hard to convert this buz into customers using your social media platform of choice alone.

Well, it turns out that you can significantly boost your sales and conversions by simply and quickly extending your social media post through your website.

In this post I’ll show you how this effective 5 minute hack.

The logic

Social media is great. But when we’re talking about generating sales, enquiries and customers – your website is better.

Your website is where you have total control about how you communicate who you are and what you do to your prospective customer. There’s less distractions, it’s you and your business being advertised alone.

If structured correctly you have optimised your website for conversion. There are prominent call to actions (CTAs) throughout your site.

If you’re an e-commerce retailer then this is where you sell your products.

Potential browsers can easily navigate your site to find more about you, read reviews, and learn about your products and services by browsing dedicated pages. They will browse your extensive (or soon to be extensive) blog that builds and showcases your authority and trust in the area that focus on.

Everything on your site is branded and orientated into getting people to pick up the phone and call you, fill out one of your forms or purchase one of your products.

The 5 Min Hack: Extent Your Social Media Post into a Blog Post

It sounds simple. And it is.

This is a simple and effective way to draw people into your website, engage with your website and ultimately lead to more customers.

Here’s a Worked Example

As an example, let’s look at a one of my client’s recent posts on Facebook.

This is there original post:

A Simple and Easy Way to Extend Your Social Media Content & Boost Website Traffic

It’s a pretty standard post. It got likes, shares and engagement. But it could have been better.

In 5 minutes we can easily turn this into a blog post and direct traffic to their website.

Here’s how.

Add Value to Your Post by Directing Interested People to ‘Learn More’ on Your Website

In this post it’s alluded to that something was ‘learned’.

We can use this to add more value to this post via a blog post.

You can then direct people to your website by pointing to this post where the value add-on is given.

Using this example the Facebook post would now look like this:

The 5 Min Hack Extent Your Social Post into a Blog Post

Now, people can head to your website to learn more if they’re interested in learning more.

Keep your blog post simple. The intention is to get people onto your site. Giving a short and succinct extra bit of value is more than enough.

If your site is structured correctly once people are on your site they will browse around. Perhaps they’ll look for more cool tips in your blog. Perhaps they will wonder over to your service and product pages and realise that you offer something that they need.

If your site is clearly navigable and has prominent CTAs you position yourself to capitalise on this traffic coming through.

Here’s what your blog post will look like:

It looks like a lot more effort went into this than was the case. That’s the beauty of working with a great website template.

This only took 5 minutes to produce.

All we’ve done is copy over the existing content used in the Facebook post.

We added a few extra sentences to the post (nothing profound or time consuming), added a title (copy-pasted from a chunk of the text) and put in a succinct CTA at the end of the written content (“get in touch for more”).

The rest of the content comes from the website’s template!

Here’s a closer look.

template with CTAs and Nav Shown

From that small original Facebook post we’ve created all this. In just 5 minutes.

Red highlighted items show some of the navigation and CTAs that your encouraging your traffic to engage with. Similarly, a good website template will incorporate lots of other relevant trust signals. In this example the accreditation logos, health fund logos, ‘supporting’ logo and ‘partnered with’ logo.

The value add statement in this example was used purely as an my example to showcase how easy and quickly the client could do this. They came up with something much better once I explained and showed them the concept we are currently going over.

Importantly, write what comes to mind first. Short, succinct value adds are great.

It could be 3 points or it could be 1.

Write whatever you want, there’s no wrong answer.

Being experienced and specialised in your field you will know a lot more than what is left on-page. And that’s perfectly fine.

If people want to learn even more they can get in touch with you.

Added Content & SEO Benefit

If your website template is well designed this will have a 10-fold benefit.


This template has been designed to strategically place the keywords in appropriate places to optimise the post for search.

Each page has the opportunity to rank for its core keyword terms used. Similarly, adding fresh content to your site always helps.

Ultimately this will bring more traffic to your website.

Again, if your website is optimised to capitalise on this traffic coming through you will get more customers.

Quickly Build a Comprehensive Authoritative Content Archive

Try to do this with just one post a week.

Easily work it into your broader social media and/or content strategy if you have one. Compliment your exiting and ongoing efforts.

If you did this once a week, Spending just 5 mins each week, after one year you would have an additional 52 high quality posts that people can browse and engage with.

All of which showcases that you really do know what you’re talking about.

It gives your audience and prospective clients an even greater reason to trust you and engage with your brand.

Need More Social Media, Content or SEO Help?

If you have any questions about what is discussed in this article please get in touch.

Similarly, if you’re looking to better promote your business we have a range of solutions to maximise your digital media spend.

Enquire with us to learn more.

The Project Management Triangle

The Project Management Triangle graphically highlights three competing constraints all projects face. Time, quality and cost.

Projects are performed and delivered under these rival forces. The conundrum: changing one affects the others. You can only benefit in two areas at the expense of the third.

The Project Management Triangle

So how does this effect you and your business?

Choose 2: Time, Quality, Cost

When taking on any project you are presented with three options. You can either have:

  1. Faster Turnaround -> Higher Quality Solution -> More Expense
  2. Faster Turnaround -> Less Expense -> Lower Quality Solution
  3. Higher Quality Solution -> Less Expense -> Slower Turnaround

I’m sure you can agree that you and your business face this conundrum daily. With every project there is a trade-off in either execution, turnaround time or expense. You can only ever have two of the three.

To put this into context, let’s take a look at content generation. This is because all facets of projects focus on content generation in one way or another. Specifically, I’m going to look at article writing.

An Example: Content Creation

For one person to create a good 1000-word article it might take a whole day (~8 hours). That’s accounting for research, creating visuals, editing and succinctly getting everything together.

What if you had two people doing this, splitting the workload evenly? One person handling the content writing whilst the other was complementing the written work with further research and visuals.

If two people of equal pay, skill and experience wrote the article it would be completed in three quarters of the time. It would NOT take half the time, even though twice as many people are working on the project.

Coordination Takes Time

Team members communicating together adds time. Efforts must be coordinated. Decisions have to be made on the appropriate approach required – who does what and how.

Resources needed for team management increase with the team’s size.

Social Loafers

People also tend to exert less effort to achieve a goal when they work in a group than when they work alone. Generally, members become less productive as their team size increases.

This phenomenon is known as ‘social loafing’.  Different to the coordination problems outlined above, social loafing stems from individuals feeling their effort matters less in a group.

Time is Money

Time is money because your workers are getting paid on an hourly rate. What might have taken one person 8 hours, takes two people 12 hours combined (6 hours each). You will have more expense.

In this example you have faster turnaround to get the same higher quality solution. The job will be delivered 25% faster overall – in 6 hours instead of 8. BUT, the article will take 4 more paid hours from your two employees combined (50% increase in overall cost).

Fast + Cheap = Lesser Quality

What if you wanted your article fast and cheap? Content producer(s) will be rushed. The output of their effort: a poorly written and researched, unpolished article.

Wrapping Up the Project Management Triangle

Time, quality and cost are three competing constraints all projects face. You can only ever benefit in two, at the expense of the third.

Individuals are limited in their output (hours they can work). But, teams present problems too. Good project management plans accordingly to best meet task constraints. This shapes the scope of your project.

Recognise what you are trying to achieve and need the most. Equally, recognise limitations that effect you achieving your subsequent goal. Greed, in the end, fails even the greedy.

So what will it be? Time, cost, quality – choose two.

And hey, two out of three ain’t bad.

Why is Branding So Important?

Learn What All the Fuss is About

I’m sure you can agree, that branding is an important part of your business.

But just how important is it? How much time and thought should you be devoting to your business’ branding?

In this post I’m going to show you exactly how important branding is for your business. I’ve included links to relevant research and statistics to back up my argument.

First-Up, What is Branding?

Branding is your business’ unique personality. It’s how people both experience and perceive you and your business. This goes way beyond your logo, imagery and tagline.

Everything your business does and says shapes your brand. Have you ever thought about the way you answer the phone? The way your customers experience your staff? This all feeds into your branding.

When you open your mind to this broader definition of branding, its importance becomes clear.

Let’s take a look at what good brands do, and why they do it.

Good Brands Connect with Consumers

Published in the Harvard Business Review, research shows that 64% of consumers cite shared values as the primary reason for having a brand relationship. This was by far the largest driver in consumer motivation found. Comparatively, only 13% cited frequent interactions with the brand as a reason for having a relationship.

Good brands connect with people at an emotional level. People feel good when they buy the brand. Purchasing is an emotional experience. Having a strong brand helps people feel good at an emotional level when they engage with the company.

Great Brands are Truthful and Honest

Your brand tells people about you and your business. 45% of your brand image is attributed to what you say, how you say it, and if you deliver. Your brand is your promise, communication and delivery.

Say what you have to say, be simple and direct. Engage your target-market. If this means that you offend those that aren’t in your target-market, that’s fine because they aren’t your audience and they won’t be your buyers!

Consistent Branding Promotes Recognition

Slightly different to “branding”, brand awareness is the probability that consumers are familiar about the availability and accessibility of your company’s product and service.

There’s a strong positive association between brand awareness and purchase intentions. Consistent and recognisable branding makes people feel more at ease when purchasing your products or services. This is why people tend to do business with companies they are familiar with.

Brand recognition is increased by up to 80% through colour use. This is one way you can easily and significantly increase your brand awareness.

Strong Branding Helps Customers Know What to Expect

Great brands are consistent and place customers at ease. Customers know what to expect each time they experience a strong brand. Exemplifying this, 80% of consumers say “authenticity of content” is the most influential factor in their decision to become a follower of a brand.

Consistency in branding is essential. 60% of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone. Is your branding consistent across all channels?

Brand Motivates and Directs Your Staff

It’s easy to wander across ideas when nothing is guiding you. Clear branding helps you and your staff stay focused on your mission and vision as an organisation. It tells you and your staff how to act, what you’re driving toward, and how to meet company goals.

The market changes and so do aspects of your business. Promotional material comes and goes. However, the definition of who you are and what you stand for should remain stable. This should guide you when an option presents.

A Strong Brand Generates Referrals

People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember, nor communicate.

Strong brands clearly articulate how they should be referred. Think about your tagline. Is it memorable, catchy, to the point? Do you clearly articulate to naive consumers who you are and what you do? Can people remember and communicate this easily with their friends?

Give your followers the resources needed to spread the word about you and your business. Package your brand succinctly to make it as powerful as it can be. Find the simplest way to express yourself and more people will understand you.

Wrapping Up

Customers make conscious consideration of brands when making purchasing decisions. Your brand is a large part of what distinguishes you from your competition. It’s your promise to consumers that tells them what to expect from you and your business.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people.

Good brands are earned. They are built up over time and supported with a well thought out strategic plan. If you’d like guidance with your own brand contact me for a free consultation. Identify and proclaim your story!

Share your brand in the comments below.


A Quick & Easy Way to Boost Conversions on Your Website

I’m sure you can agree, that it’s hard to convert website visitors into customers.

Or, is it?

Well, it turns out that you can significantly boost your sales and conversions by simply adding one feature to your website.

In this post I’m going to show you exactly what this feature is and how you can easily include it into your site.

Secured Sockets Layer (SSL) Certificates

Nowadays, savvy online consumers look for security when they browse. Increasingly, they search for an official identifier showing that the website is secured via a Secure Sockets Layer (SSL).

If you are looking to incorporate e-commerce or asking for people to hand over sensitive information on your website, you need to secure your website via an appropriate SSL.

But what about the rest of us?

Everyone stands to benefit from an Extended Validation SSL

Anyone can benefit from an Extended Validation (EV) SSL.

An EV SSL both authenticates you and your website. It proves you are who you say you are and secures the connection between your website and a visitor. It also ensures that the connection between a browser and your site is secured (encrypted).

For e-commerce website SSL certificates provides assurance of ~$500,000+. This is in addition to the credit card fraud insurance which the banks provide to their users at no additional cost to you. Like other forms of insurance this is something that most people never use, nor want to use, but it’s good to have.

For the rest of us, the primary purpose is that browsers know they are on an authentic and secure website.

What Form of Security do I Really Need for My Website?

SSLs have varying levels of validation/protection, and thus price. Generally, the more you pay the more you get.

If you are serious about getting people to hand over their credit card details over your website, then you should get an Extended Validation (EV) SSL (if your budget allows it).

Whist this is about security, it’s also about vanity. This is about how consumers view you and your site. An EV SSL will give your website the green bar in the top-left hand corner of the url bar.

Extended Validation Secured Socket Layer Certificate | EV SSL

Is the green bar necessary?

Short answer, no.

But… (and this is a big but)

Websites that use an EV SSL are the ones that you see with the green bar in the url (see image above). A good article explaining the pros-and cons of implementing these can be found here.

I’m mainly in favour of EV SSLs because it builds the trust that a lot of consumers are looking for when making an online purchase.

Typically, businesses that use EV SSLs see higher conversions and ultimately more sales. The same is true for lead generation websites.

An EV SSL Builds trust

The greatest benefit from an EV SSL can be seen when running campaigns to new customers that don’t know you all that well. An example here would be targeting new prospects through Facebook paid advertising campaign.

Most hosting providers will host any EV SSL. After looking around the most affordable EV SSL I could find was $270 year (22.50/month) here. (There was cheaper ones, but they had horrible reviews).

However, I recommend Panthur. They offer EV SSLs for $25 per month. For the extra $2.50 a month you’re going to ensure reliability and good customer service.

But an EV SSL is too much…

If an EV is too much, there are alternatives.

In their bid to make the internet a safer place, Certbot and Lets Encrypt have teamed up to provide free automated Rapid SSLs. This is the lower end of the security spectrum. It won’t give you the green bar, but it will give you the https and encrypt your site.

Lets Encrypt Rapid SSLs are free, for life. However, unless you are technically savvy, it is rather difficult to implement. That is, unless your web host has an integrated app to install them.

Unfortunately, cPanel does not yet have an official Lets Encrypt app. When it comes to hosting interface, it’s number one being used by around 90% of web hosting companies.

Increasingly hosting companies are integrating Lets Encrypt into their hosting plans, but this is a case-by-case basis. cPanel says they will have Lets Encrypt integration within the next three months.

Rapid SSL Certificate

A Rapid SSL starts at around $30 per year. This is an entry level certificate and would give you all that you needed in terms of basic security for conducting light e-commerce.

Being much cheaper (and potentially free) is an obvious benefit. However, you don’t get the consumer confidence of the green bar. Instead, it will most likely appear like the below:

Rapid Secured Socket Layer Certificate | Rapid SSL

Mid-Range SSL Certificates

There are mid-range ones as well, such as True Business ID SSL certificates. These cost around $150. In my opinion they currently don’t offer enough to make it worthwhile because they don’t give you the green bar.

These will make your site’s url appear with a simple padlock, like the image above. Being no different aesthetically from Rapid SSLs, there’s little to gain with this option.

Future Proof Your Website

An EV SSL also prepare you and your business for the future.

Increasingly the internet is moving toward https over http. Acknowledging this, Google explicitly states that they reward secure websites with higher rankings.

Soon the minimum standard for a website will be a Rapid SSL.

Summing Up: to Upgrade to SSL or Not?

I must admit I’m a bit of a hypocrite here, as I don’t currently use an SSL myself. I couldn’t justify the cost of an EV SSL when setting up my website because I wasn’t asking customers for particularly sensitive information like credit card details.  And unfortunately, my hosting provider doesn’t have Lets Encrypt integration (it should by next month though!).

It’s something I’m definitely going to use moving forward.

Let me know what you think in the comments section below.

Augmented and Virtual Reality - DMI Sydney Australia

Augmented and Virtual Reality Are No Gimmick

Augmented and Virtual Reality - DMI Sydney Australia

Augmented and Virtual Reality

Virtual reality is not just a fancy party-trick. It’s true immersion capability offers a platform unlike any other, and it’s here to stay. Increasingly simulations are rendered in four dimensions and we are invited to experience them using our senses of sight, touch and hearing (with smell and taste well on the way). For as little as $2-3, you too can see what all the fuss is about with a basic Google Cardboard variation sold on EBay.

The advent of affordable yet effective household augmented and virtual reality devices have sent companies and developers alike scrambling to seize their share of this growing marketplace. All want to get in on the action, a probable multi-billion-dollar industry.

Just last week, news was abuzz with Sony and Samsung patenting augmented reality contact lenses. Significant investments have been made too by the standard big players. Specifically, Google with Google Glasses and Google Cardboard, Facebook with Oculus Rift and 360 Video, and Microsoft with Hololens.

So what is all the fuss about anyway?

Fully Immersed Experiences

Virtual reality
  is immersion in a simulated environment whereas augmented reality overlays onto the real world.

Virtual & Augmented Reality for Business SydneyMost notably, virtual and augmented reality have had immediate impact in entertainment such as video and gaming. It’s not too hard to understand why, because it offers a whole new perspective. We can now feel as though we are actually within a world.

Developers have been quick to realise this groundbreaking technology is suitable beyond these fields.  Allure of being able to create immersive virtual worlds for the purpose of storytelling is extremely well suited to just about anything.  Content producers of all industry now have a new means to effectively communicate, engage and listen.

New Opportunity to Engage

Virtual and augmented reality technology lends itself perfectly to education. Students can be anywhere at any time and learn through interactive simulation. This is useful for teachers too.

Unlike a text book, video or lecture, teachers can track in real time if students are engaged and understand through motion senses integrated into virtual reality devices. For example, if a student stops nodding their head, or fails to look in the required direction, a subtle prompt can be sent to the teacher. They can then take the required action and provide the student with the resources that they need.

Similarly, brain injured patients have been able to benefit from virtual reality, used in their rehabilitation. Initial findings have been promising, with Immersive Virtual Reality Therapy found to significantly improve cognitive and motor skill function for brain related injuries (Pietrzak, Pullman, McGuire, 2014).

Simulated Practical Experience

Whilst virtual reality is not the real thing, it’s getting incredibly close. Simulations allow students valuable practice through increasingly real-life simulated practical experience. Effective simulated training programs have been around for years, for example training new pilots. Increasingly people are less bound by geographical and financial constraints.

Real-Life Implications for Business

So what does this mean for business? The next form of the store or mall is no longer physical, but virtual. One where virtual reality and augmented reality will replace the physical mall or store experience.

E-commerce and online shopping has constantly faced one challenge: the deep-rooted desire to try before we buy. Not just seeing but holding, wearing and trying out are all crucial steps in the purchase process. This barrier has long been reflected in online conversion rates (browsers who become buyers), which hover around 1%- 4%, compared to rates of 20%-40% in physical offline stores.

But that may all be about to change. A host of improvements in user experience are making it easier than ever for buyers to find and even try products online.

Try Before You Buy

One exciting application of virtual and augmented reality is to showcase large purchases, like furniture, that consumers often have trouble visualising in their home (even when shopping in an actual showroom). The tech platform Cimagine has pioneered an augmented reality tool that lets shoppers arrange furniture and appliances in their own living space. By integrating users’ own photos of their home with product images, the app provides buyers a concrete visualisation of possible purchases. Importantly, retailers can tap into this technology by incorporating a single line of Cimagine code into their websites. Check out the video by following the link above.

Marketing Using Virtual Reality

In a sign of things to come, one of the most talked about virtual reality experience at the resent SXSW Conference was a clever marketing campaign. McDonald’s gave users headsets and transported them inside a Happy Meal box. Armed with a virtual paintbrush, they decorated the box in wild colours, while surrounded by all the trappings of a Happy Meal. Check out what else they’re up to in the video below!

Others are getting in on the action too. At Tommy Hilfiger and Dior, shoppers can put on virtual reality headsets to watch 360-degree runway shows and even go behind-the-scenes with models. AT&T used Samsung’s virtual reality technology to offer an experience across 133 stores, to send shoppers on a virtual Carnival Cruise.

The Takeaway: Virtual Reality is Here to Stay

Make the most of it!

Effectiveness of virtual reality is likely to increase with further research and technology advancements. Like all established technological advancements things look set to get bigger and better too. With more people set to uptake augmented and virtual reality it will become part of our everyday life.

From a digital marketing perspective, ultimately, virtual reality solves a fundamental challenge: integrating feeling, both physical and emotional, into experience.


Do YOu Really Need A Website for your Business in Australia

Do I Really Need A Website for My Business?

Kieran Sukas | Digital Marketing Insights Sydney Australia

Kieran Sukas | Founder & Principal Consultant of DMI 

Do I Really Need A Website?
Do you really need a website for your business? Discussed are the pros & cons of owning your own company website. Benefits, advantages, drawbacks, disadvantages and more.
Written by: Kieran Sukas
Date Published: 04/12/2016

“Do I really need a website for my business?”

If you don’t like promoting yourself and your products on the internet, you are going to like irrelevance even less. Currently there’s over 7 billion people that use the internet worldwide. Specifically in Australia, over 95% of our population. How are you tapping into this market?

Nowadays, there’s plenty of places where you can advertise your business online. You can promote yourself through social media platforms, such as Facebook, LinkedIn and Instagram. There’s also many industry specific display options including online directories, portfolios and freelancing websites.

When used appropriately these are fantastic! But are they really enough to beat your competition? If you are looking to take yourself and your business seriously then you need a dedicated website. Let’s take a closer look at why.

Table of Contents

What Can a Website Do for You and Your Business?

Do I Really Need A Website for My Business in Sydney, Melbourne or Brisbane, Australia?

Businesses with dedicated websites enjoy greater revenue year-on-year than those without.

Businesses with a dedicated website enjoy greater revenue year-on-year than those without.

Let’s have a look why.

Your website builds your credibility and trust.

The internet has changed how people find and share information. Increasingly, it is the domain where people go to learn more about you and your business.  validate word-of-mouth referrals.

Over 81% percent of all shoppers conduct online research before they make a purchase online OR offline. Off these, 60% begin by using a search engine to find more about the products they want (Roy Morgan, 2015).

Here’s some more food for thought:

61% of Australians purchase goods or services over the internet.

Australian Bureau of Statistics, 2016.

Almost 1 in 3 consumers did product research online within the last four weeks.

– Roy Morgan, 2015.

So what does this mean for you?

Increasingly people are taking to the internet to conduct independent research before buying. They are checking prices, reviews and exploring their options.

Where are most people conducting their research? Google.

People across Brisbane, Sydney and Australia wide are using Google to research you and your productsGoogle is still the top contender for product research. ComScore reveals the heavyweight still holds around 2 thirds of total search queries made online, worldwide.

With the right keywords, consumers can find exactly what they’re looking for in record time and make more informed purchases. With Google’s strict ranking procedures, people are confident that top non-paid results provide the information that they are seeking. Illuminating this, you can see from the graph below that over 60% of searchers click on the at least one of the top three results. Over 90% of people do not look past the first page of results.

So what is the most effective way to increase your business’ presence on Google and influence what people are seeing when they research your business? A dedicated website.

Your own dedicated website will appear higher on search engines than directory listings, Facebook pages and other profile sites.

When you use Google Search to find out more information about a product, how many Facebook pages, LinkedIn profiles or directory listings come up? I’d say none, unless what you are searching for is very unique.

For example, let’s say ‘Readwell Bookstore’ was looking to increase their presence on search engines. A quick search reveals no mentions of ‘Readwell Bookstore’ and not many results. Achieving top position for the keywords “Redwell Bookstore” will be easy because the keywords are fairly unique.

When I search for “Bookstore Sydney” there are over 9 million additional results. This shows there is far greater competition for the keywords. More people search for the broader term “Bookstore Sydney” than the specific term “Redwell Bookstore”.

Appearing for your name can be achieved through with less effort and resources. If you want to show up for broader search terms that have higher commercial value you need to allocate more effort and resources. Your own website allows you to do this because you can optimise for search engines more than affiliate webpage profiles and listings such as directories and social media profiles.

Your website allows you to stay open 24/7, at all locations, without the need for you to be on hand.


Your website allows you to stay open 24/7, without the need for you to be on hand. Moreover, you can service a greater area than your shop front or physical service range allows.

If you are a retailer, you should be using e-commerce to sell your products around the clock to the broadest feasible area (keep in mind logistics such as shipping). The same applies if you are interested in getting more leads or quote requests.

Even if you are not a business that lends itself to online sales, there is no need to be turning customers away when it’s time to close office or public holidays. Say goodbye to an irritating message on your answering service specifying a call back during trading hours.

Not everybody will be able to reach you during your work hours. Not everyone will be willing to travel to where you conduct business. Are you unknowingly turning these possible purchasers away? A website will reduce the barriers of time and locality of your business.

Save time on answering frequently asked questions

There is no need to be tied to the phone answering the same questions. Let your customers find the information they are searching for on your website. This is more efficient and will automate repetitive components of your day-to-day operations, saving time for both you and your customers.

Direct people to informative content such as answers to common questions, insightful information about you, or even products or services that can be purchased online. Moreover, you can then better showcase your business and products through tailored visuals and logical progressions.

Express what you need to say in the way that is most effective for you and your customers.

Social media profiles and directory listings are required to be short and succinct. Often you are restricted on what you can say, and how you can express it. A website breaks these shackles and enables you to express what you need to say in the way that is most effective for you,your business and your consumers.

Use landing and product pages with embedded videos, images and interactive apps to tell a more engaging story that chronologically leads your customer through to giving you a call or purchasing from you.


If you run a business, you can secure more sales using your website.

Anything that can be bought or sold can be sold online. Really, ANYTHING! Obviously there are products and services that will outperform others in this area. But don’t be shy about advertising your products or services online.

Whilst some products or services you deliver might require a quote, the process for forming further customer action CAN start over the internet. This might be as simple as providing the information needed to persuade someone to pick up the phone and call you.

Your website and physical office or shop-front should complement each other. Perhaps your customer is not ready to buy from you when they first come into your office or shop. Your website can convince a potentials customer that it is worth their time to come and see you in person, or call you to discuss.

If you are a retailer you should integrate e-commerce shopping capability into your website. There are affordable options such as Magento. For as little as $6.50 per month you can sell up to $500,000 worth of products on your own website with no transaction fees!

An affordable way to test and evolve your business.

Test using your website in Sydney, Brisbane, Melbourne, Australia Wide.

If you want to add scale to your business, then testing is essential. It allows you to invest in what works for you and not waste money and effort on things that don’t. It highlights areas that need attention, both good and bad.

Unlike print media, a website is easy to change and can be updated frequently at minimal cost. This means that you can comfortably test out your new sales pitch or product using your website. Ultimately, you can find out what people value, like and dislike. This will allow you to better develop your brand, products and sales funnel to increase your sales. 

Optimizley is great for getting you started and best of all it will not cost you a cent. There’s also a few WordPress plugins that you might want to check out here.

Analytical packages installed on your website give you more information about your customers AND you.

Pros and Cons of Company & Business Websites - Sydney, Melbourne, Brisbane, Australia

Having a good idea of who your customers are and their specific needs are important aspects of marketing for a business. Having a website, combined with freely available tools such as Google Analytics can really help you determine your audience demographics. This includes the age, gender, location and even core interests of those that are looking at your website.

Delving further into Google Analytics, you can learn how people are finding your website. Are they being referred by social media, email, promotions or word of mouth? Customer journeys are also put in the spotlight.

With heat map tools such as Crazy Egg you can see even more.  You can see what content your audience spends most of their time engaged with, what they click on and where they are focusing their attention. How much of your sales pitch are people actual reading? Are people losing interest at a certain point?

A website serves as a great place to refer potential investors.

Its not only customers that are interested in you. Investors want to see what you are up to too.

Often overlooked, a website serves as a great place to refer potential investors. Show investors what your company is about, what it has achieved, and what it can achieve in future.

Your website can expand as your business grows.

Wrapping up… Who needs a website?

A website (or websiteS!) is a powerful tool in your marketing arsenal. By having a website, you are giving yourself an instant advantage against those that don’t. The right site will foster interest in you and your brand, ultimately driving further profitable action.

Just about anything can be sold over the internet. I’m not saying you should put all your efforts into selling your products or services over the internet. Though, if your product lends itself to easy online sales then you should certainly be considering allocating significant resources to your site.

Even if you get most of your business through networking, personal connections or word of mouth, people still want a way to check you out for themselves. Your website should be the first place prospective clients or employers are directed.

Your website gives you the opportunity to directly communicate with people that are interested in you and your product. It’s your fully customisable platform where you can tell people what you are about and why they should trust you over your competitors. You can also see how effective your messaging is and discover how you can be even more effective.

A website is you on display. Use it to show your previous work history, success stories and case studies. Even if people cannot directly purchase what you are selling on your site, it influences a person’s decision to pick up the phone and give you a call or come visit your physical place of business.

Do you need a company website for your business in Australia?

Amazingly there are still a lot of businesses that do not have websites. Some business owners believe that a website is too expensive. A website can be built for very little money.

You don’t need a giant ten-thousand-page website for your business. A simple site that tells people about your company, products, services and contact details will be enough for most. Remember, websites are flexible. They grow and can be extended as you and your business mature.

Depending on how you set up your website, there are minimal upkeep costs for the life of your website too.

Feel free to get in contact with me to discuss how I can unpack your digital marketing further. Leave a comment below if you have any questions!

Do you need a website?

Search engine & social media integrated websites are available