The Local Project - Digital Marketing Insights

The Local Project

By Digital Marketing Insights March 28, 2019

The Local Project

Posted in by Digital Marketing Insights on March 28, 2019.

Our Work with The Local Project

In mid-2016 The Local Project was just starting out. Holding a 70,000 Instagram followers, the time was right for them to leverage their following and become something much more; to establish and grow the brand into a viable business. They came to us. Digital Marketing Insights was set the challenge to achieve their ambitious business goals. 

After tireless work, today we are proud to say The Local Project is now Australia’s premier eCommerce premium furniture marketplace. It is also Australia’s leading interiors, architecture and furniture design content publication online.

Below is a sample of what we were able to achieve in short-time.

Services Provided

  • Digital Growth Strategy
  • Website Deveopment
  • Search Engine Optimisation (SEO)
  • Paid Advertisements
  • Email Database Marketing (EDM)
  • Content Marketin


  • Over 250,000,000 impressions amongst 700,000+ users anually.
  • Engagement continues to climb at 10% – 15% growth monthly.
  • Currently the second largest interior and architecture online publication based in Australia (a milestone achieved after just 12-months).
  • Website receives 1,200,000+ impressions annually through organic channels; increasing at 11% monthly.
  • Currently, 54% of website traffic is acquired from search engines such as Google.
  • Secured strategic partnerships from leading industry figures.
  • Now 450,000+engaged Instagram followers; a 642% increase

More Information About The Local Project

For more information about The Local Project, or any other digital marketing related questions you might have please get in touch.