Create FB Adverts for People That Match The Profiles of Your Existing Customers - Digital Marketing Insights
Create Fb Adverts For People That Match The Profiles Of Your Existing Customers

A Simple Way To Increase RIO on FB Ads
Create FB Adverts to Target People That Match The Profiles of Your Existing Customers

By Digital Marketing Insights October 12, 2019

A Simple Way To Increase RIO on FB Ads
Create FB Adverts to Target People That Match The Profiles of Your Existing Customers

Posted in by Digital Marketing Insights on October 12, 2019.

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I’m sure you can agree that the effort required to get good RIO on FB ads is increasing.

But, not everything is hard.

There are still some easy wins to be had.

You just need to know how to let Facebook’s algorithm do the hard work for you.

FB ads work best when FB can identify who is most likely to buy your product.

This is where your demographic, location and interest targeting comes in.

So, what’s the best way to identify this information?

Your existing customers!

You could wade through the data yourself. But that could take hours, days or even weeks..

And, you don’t need to.

FB can do the heavy lifting for you.

If you provide FB a list of your customers they will identify the relevant targeting info that you need.

Tell FB who Your Existing Customers Are

Tell facebook who your previous customers are.

Facebook will find the Facebook profiles of these people.

Using this info, they’ll form a picture of the kind of people that will buy from you. Thell map their common interests, behaviours, likes and dislikes, demographics, location info and more.

You can then display your ads to people that match this audience: people who look like your existing customers.

Spooky!

But very effective.

Below are the fields that will help you. The more fields that you have in your customer file the better because FB will be able to identify more profiles.

  • email address
  • phone number
  • first name
  • last name
  • postcode
  • city
  • state (region)
  • country
  • gender
  • age
  • date of birth
Fields That Facebook Uses To Identify Your Previous Customers
customer file upload screenshot

Upload your customer file into an audience. Use this audience to create a ‘lookalike’ audience.

That’s it.

You’re ready to start serving adverts to people who look like your existing customers.

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Create Fb Adverts For People That Match The Profiles Of Your Existing Customers