A Simple Way to Extend Your Social Media Content & Boost Website Traffic and Customers

Social Media platforms are great way to generate buz about you and your business.

But, I’m sure you can agree that it’s hard to convert this buz into customers using your social media platform of choice alone.

Well, it turns out that you can significantly boost your sales and conversions by simply and quickly extending your social media post through your website.

In this post I’ll show you how this effective 5 minute hack.

The logic

Social media is great. But when we’re talking about generating sales, enquiries and customers – your website is better.

Your website is where you have total control about how you communicate who you are and what you do to your prospective customer. There’s less distractions, it’s you and your business being advertised alone.

If structured correctly you have optimised your website for conversion. There are prominent call to actions (CTAs) throughout your site.

If you’re an e-commerce retailer then this is where you sell your products.

Potential browsers can easily navigate your site to find more about you, read reviews, and learn about your products and services by browsing dedicated pages. They will browse your extensive (or soon to be extensive) blog that builds and showcases your authority and trust in the area that focus on.

Everything on your site is branded and orientated into getting people to pick up the phone and call you, fill out one of your forms or purchase one of your products.

The 5 Min Hack: Extent Your Social Media Post into a Blog Post

It sounds simple. And it is.

This is a simple and effective way to draw people into your website, engage with your website and ultimately lead to more customers.

Here’s a Worked Example

As an example, let’s look at a one of my client’s recent posts on Facebook.

This is there original post:

A Simple and Easy Way to Extend Your Social Media Content & Boost Website Traffic

It’s a pretty standard post. It got likes, shares and engagement. But it could have been better.

In 5 minutes we can easily turn this into a blog post and direct traffic to their website.

Here’s how.

Add Value to Your Post by Directing Interested People to ‘Learn More’ on Your Website

In this post it’s alluded to that something was ‘learned’.

We can use this to add more value to this post via a blog post.

You can then direct people to your website by pointing to this post where the value add-on is given.

Using this example the Facebook post would now look like this:

The 5 Min Hack Extent Your Social Post into a Blog Post

Now, people can head to your website to learn more if they’re interested in learning more.

Keep your blog post simple. The intention is to get people onto your site. Giving a short and succinct extra bit of value is more than enough.

If your site is structured correctly once people are on your site they will browse around. Perhaps they’ll look for more cool tips in your blog. Perhaps they will wonder over to your service and product pages and realise that you offer something that they need.

If your site is clearly navigable and has prominent CTAs you position yourself to capitalise on this traffic coming through.

Here’s what your blog post will look like:

It looks like a lot more effort went into this than was the case. That’s the beauty of working with a great website template.

This only took 5 minutes to produce.

All we’ve done is copy over the existing content used in the Facebook post.

We added a few extra sentences to the post (nothing profound or time consuming), added a title (copy-pasted from a chunk of the text) and put in a succinct CTA at the end of the written content (“get in touch for more”).

The rest of the content comes from the website’s template!

Here’s a closer look.

template with CTAs and Nav Shown

From that small original Facebook post we’ve created all this. In just 5 minutes.

Red highlighted items show some of the navigation and CTAs that your encouraging your traffic to engage with. Similarly, a good website template will incorporate lots of other relevant trust signals. In this example the accreditation logos, health fund logos, ‘supporting’ logo and ‘partnered with’ logo.

The value add statement in this example was used purely as an my example to showcase how easy and quickly the client could do this. They came up with something much better once I explained and showed them the concept we are currently going over.

Importantly, write what comes to mind first. Short, succinct value adds are great.

It could be 3 points or it could be 1.

Write whatever you want, there’s no wrong answer.

Being experienced and specialised in your field you will know a lot more than what is left on-page. And that’s perfectly fine.

If people want to learn even more they can get in touch with you.

Added Content & SEO Benefit

If your website template is well designed this will have a 10-fold benefit.

SEO

This template has been designed to strategically place the keywords in appropriate places to optimise the post for search.

Each page has the opportunity to rank for its core keyword terms used. Similarly, adding fresh content to your site always helps.

Ultimately this will bring more traffic to your website.

Again, if your website is optimised to capitalise on this traffic coming through you will get more customers.

Quickly Build a Comprehensive Authoritative Content Archive

Try to do this with just one post a week.

Easily work it into your broader social media and/or content strategy if you have one. Compliment your exiting and ongoing efforts.

If you did this once a week, Spending just 5 mins each week, after one year you would have an additional 52 high quality posts that people can browse and engage with.

All of which showcases that you really do know what you’re talking about.

It gives your audience and prospective clients an even greater reason to trust you and engage with your brand.

Need More Social Media, Content or SEO Help?

If you have any questions about what is discussed in this article please get in touch.

Similarly, if you’re looking to better promote your business we have a range of solutions to maximise your digital media spend.

Enquire with us to learn more.

maintain-and-optimise-digital-marketing-campaigns-in-sydney

A Quick & Easy Way to Boost Conversions on Your Website

I’m sure you can agree, that it’s hard to convert website visitors into customers.

Or, is it?

Well, it turns out that you can significantly boost your sales and conversions by simply adding one feature to your website.

In this post I’m going to show you exactly what this feature is and how you can easily include it into your site.

Secured Sockets Layer (SSL) Certificates

Nowadays, savvy online consumers look for security when they browse. Increasingly, they search for an official identifier showing that the website is secured via a Secure Sockets Layer (SSL).

If you are looking to incorporate e-commerce or asking for people to hand over sensitive information on your website, you need to secure your website via an appropriate SSL.

But what about the rest of us?

Everyone stands to benefit from an Extended Validation SSL

Anyone can benefit from an Extended Validation (EV) SSL.

An EV SSL both authenticates you and your website. It proves you are who you say you are and secures the connection between your website and a visitor. It also ensures that the connection between a browser and your site is secured (encrypted).

For e-commerce website SSL certificates provides assurance of ~$500,000+. This is in addition to the credit card fraud insurance which the banks provide to their users at no additional cost to you. Like other forms of insurance this is something that most people never use, nor want to use, but it’s good to have.

For the rest of us, the primary purpose is that browsers know they are on an authentic and secure website.

What Form of Security do I Really Need for My Website?

SSLs have varying levels of validation/protection, and thus price. Generally, the more you pay the more you get.

If you are serious about getting people to hand over their credit card details over your website, then you should get an Extended Validation (EV) SSL (if your budget allows it).

Whist this is about security, it’s also about vanity. This is about how consumers view you and your site. An EV SSL will give your website the green bar in the top-left hand corner of the url bar.

Extended Validation Secured Socket Layer Certificate | EV SSL

Is the green bar necessary?

Short answer, no.

But… (and this is a big but)

Websites that use an EV SSL are the ones that you see with the green bar in the url (see image above). A good article explaining the pros-and cons of implementing these can be found here.

I’m mainly in favour of EV SSLs because it builds the trust that a lot of consumers are looking for when making an online purchase.

Typically, businesses that use EV SSLs see higher conversions and ultimately more sales. The same is true for lead generation websites.

An EV SSL Builds trust

The greatest benefit from an EV SSL can be seen when running campaigns to new customers that don’t know you all that well. An example here would be targeting new prospects through Facebook paid advertising campaign.

Most hosting providers will host any EV SSL. After looking around the most affordable EV SSL I could find was $270 year (22.50/month) here. (There was cheaper ones, but they had horrible reviews).

However, I recommend Panthur. They offer EV SSLs for $25 per month. For the extra $2.50 a month you’re going to ensure reliability and good customer service.

But an EV SSL is too much…

If an EV is too much, there are alternatives.

In their bid to make the internet a safer place, Certbot and Lets Encrypt have teamed up to provide free automated Rapid SSLs. This is the lower end of the security spectrum. It won’t give you the green bar, but it will give you the https and encrypt your site.

Lets Encrypt Rapid SSLs are free, for life. However, unless you are technically savvy, it is rather difficult to implement. That is, unless your web host has an integrated app to install them.

Unfortunately, cPanel does not yet have an official Lets Encrypt app. When it comes to hosting interface, it’s number one being used by around 90% of web hosting companies.

Increasingly hosting companies are integrating Lets Encrypt into their hosting plans, but this is a case-by-case basis. cPanel says they will have Lets Encrypt integration within the next three months.

Rapid SSL Certificate

A Rapid SSL starts at around $30 per year. This is an entry level certificate and would give you all that you needed in terms of basic security for conducting light e-commerce.

Being much cheaper (and potentially free) is an obvious benefit. However, you don’t get the consumer confidence of the green bar. Instead, it will most likely appear like the below:

Rapid Secured Socket Layer Certificate | Rapid SSL

Mid-Range SSL Certificates

There are mid-range ones as well, such as True Business ID SSL certificates. These cost around $150. In my opinion they currently don’t offer enough to make it worthwhile because they don’t give you the green bar.

These will make your site’s url appear with a simple padlock, like the image above. Being no different aesthetically from Rapid SSLs, there’s little to gain with this option.

Future Proof Your Website

An EV SSL also prepare you and your business for the future.

Increasingly the internet is moving toward https over http. Acknowledging this, Google explicitly states that they reward secure websites with higher rankings.

Soon the minimum standard for a website will be a Rapid SSL.

Summing Up: to Upgrade to SSL or Not?

I must admit I’m a bit of a hypocrite here, as I don’t currently use an SSL myself. I couldn’t justify the cost of an EV SSL when setting up my website because I wasn’t asking customers for particularly sensitive information like credit card details.  And unfortunately, my hosting provider doesn’t have Lets Encrypt integration (it should by next month though!).

It’s something I’m definitely going to use moving forward.

Let me know what you think in the comments section below.

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Two Influential Digital Marketing Experts You Should Be Following and Why

I Want to Direct Your Attention Toward Two Influential Digital Marketing Experts You Should be Following. Here’s Why.

First up, if you are looking for passive ‘how-to’ information, these aren’t for you.

The following are for those who are truly looking to harness their virtual landscape by actively looking past a clear-cut dichotomy of quantitative vs. qualitative.

If you haven’t already heard, I’d like to introduce you to Seth Godin and his daily blog as well as Mitch Joel and his weekly podcast. Below is why you should be following them.

Seth Godin, Digital Marketing Expert

Digital Marketing Experts That You Should Be Following, Seth Godin - DMI Sydney

A bit more behind the influencial digital marketing expert Seth Godin

Seth Godin is a big deal. He’s a very influential guy in the marketing space. Born July 10, 1960, he’s written 18 best-selling books that have been translated into more than 35 languages throughout the world. He is an author, entrepreneur, marketer and public speaker.

He’s perhaps most renowned for his work consolidated in his 1999 book Permission Marketing. Perhaps even more salient and relevant now, 15 years later, he is a well-established marketing icon.

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To indicate his sheer influence simply type “Seth” into Google and see what comes up. You’ll see 130,000,000 results. Of all the “Seths” out there, he comes up number one. Try seeing who comes up for any other common first name typed into Google!

Seth pioneered internet marketing from the very beginning. He was among the first to see and illustrate how the internet could be harnessed to directly connect brands and consumers in ways that traditional media never could.

Anticipated, personal and relevant. These are the three core principals he formalised. Ahead of his time, some business owners and brand managers still struggle with the concepts that he puts forth. Perhaps this is why we now see the rise in ad blockers to combat “Interruptive Marketing“?

Seth Godin’s Main Focus

Gaining degrees in Computer Science and Philosophy from Tufts University, followed by an MBA in Marketing from the Stanford Graduate School of Business, Seth’s a pretty well-rounded and switched on guy that looks at things from different angles.

His philosophy is “GO make something happen”. I suggest you GO follow his blog (details below).

How to Follow Seth Godin

I find the top way to follow Seth is via his blog. It offers thought provoking insights if you’re looking for a few minutes of light reading each day. You can sign up on his website to have this delivered straight to your inbox.

Reading his blog, it’s easy to see why big brands and companies pay top dollar to hear what he has to say. Eloquently prosed and expressed, Seth uses his blog to share and consolidate his thoughts with his followers.

Seth’s daily blog is muse for countless other influential bloggers, journalists and thought leaders. You might as well go to the source!

Mitch Joel, Digital Marketing Expert

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A bit more behind the influencial digital marketing expert Mitch Joel

If you haven’t heard of Canadian born Mitch Joel (b. May 1971) yet, then I highly recommend checking him out. When Google wants somebody to clarify the latest developments in marketing to the top brands in the world, they hire Mitch Joel to keynote present at the Googleplex in Mountain View, California.

Marketing Magazine styled him as the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on blog marketing throughout the world.

Nowadays, he focuses his efforts toward presiding over Mirum, an international digital focused marketing agency operating in almost 20 countries, with over 2000 employees.Hire A digital Marketing Professional in Brisbane?

Mitch is an avid publisher of contemporary technological insights with real-world application. He’s an author, blogger, podcaster, and passionate keynote speaker. Because of this, he’s been named one of the top 100 online marketers in the world.

Mitch is perhaps most well-known for his work on the concept of Six Pixels of Separation. This is both a best-selling book and ongoing podcast (below). His take on the online landscape is that nobody is more than a click away – friends, friends of friend, people that you have never met. We are all directly connected via the internet whether we like it or not.

Mitch Joel’s Main Focus

Probably stemming from his degree in Philosophy, Mitch takes a more theological focus. Yet he’s also comfortable discussing big data and analytics. Mitch looks at the nuances of digital as both science AND art. Taking this holistic picture is why I continue to tune in and listen to his podcast.

How to to Follow Mitch Joel

Mitch chairs the Six Pixels of Separation Podcast. He’ll bring you the latest in digital marketing, media hacking and provocations from his always on and always connected world.

What I find great about this podcast is that Mitch brings on a different guest each week. Often these guests are industry leaders in their own right and well worth following as well.

The format of the podcast is an intimate one-on-one discussion between Mitch and his guest. Topics are debated, disagreements are aired and contemporary issues discussed.

To classify this podcast into “marketing” offers little justice. Global economies, sociology, and business management are discussed in depth by respective thought leaders.

If you’re looking for thought provocation, this podcast offers a truly enlightening experience week-on-week.

Summing Up Why You Should be Following these Digital Marketing Experts

I highly encourage you to follow Seth Godin’s daily blog and Mitch Joel’s podcast.

Week-on-week they provide me with something to think about.

I hope that in following these two influential digital marketing experts you can better negate your virtual landscape.  But I’ll let you check them out for yourself.

If you know of any other influential digital marketing experts to be following, mention them in the comments below!

Kieran Sukas | Digital Marketing Insights Sydney Australia

Kieran Sukas | Founder & Principal Consultant of DMI 

Two Digital Marketing Experts You Should Be Following and Why
This post was written by Kieran Sukas, Founder and Principal Consultant at Digital Marketing Insights. Ask him a question in the comments!
Written by: Kieran Sukas
Date Published: 04/21/2016