I Want to Direct Your Attention Toward Two Influential Digital Marketing Experts You Should be Following. Here’s Why.
First up, if you are looking for passive ‘how-to’ information, these aren’t for you.
The following are for those who are truly looking to harness their virtual landscape by actively looking past a clear-cut dichotomy of quantitative vs. qualitative.
If you haven’t already heard, I’d like to introduce you to Seth Godin and his daily blog as well as Mitch Joel and his weekly podcast. Below is why you should be following them.
Seth Godin, Digital Marketing Expert
A bit more behind the influencial digital marketing expert Seth Godin
Seth Godin is a big deal. He’s a very influential guy in the marketing space. Born July 10, 1960, he’s written 18 best-selling books that have been translated into more than 35 languages throughout the world. He is an author, entrepreneur, marketer and public speaker.
He’s perhaps most renowned for his work consolidated in his 1999 book Permission Marketing. Perhaps even more salient and relevant now, 15 years later, he is a well-established marketing icon.
To indicate his sheer influence simply type “Seth” into Google and see what comes up. You’ll see 130,000,000 results. Of all the “Seths” out there, he comes up number one. Try seeing who comes up for any other common first name typed into Google!
Seth pioneered internet marketing from the very beginning. He was among the first to see and illustrate how the internet could be harnessed to directly connect brands and consumers in ways that traditional media never could.
Anticipated, personal and relevant. These are the three core principals he formalised. Ahead of his time, some business owners and brand managers still struggle with the concepts that he puts forth. Perhaps this is why we now see the rise in ad blockers to combat “Interruptive Marketing“?
Seth Godin’s Main Focus
Gaining degrees in Computer Science and Philosophy from Tufts University, followed by an MBA in Marketing from the Stanford Graduate School of Business, Seth’s a pretty well-rounded and switched on guy that looks at things from different angles.
His philosophy is “GO make something happen”. I suggest you GO follow his blog (details below).
How to Follow Seth Godin
I find the top way to follow Seth is via his blog. It offers thought provoking insights if you’re looking for a few minutes of light reading each day. You can sign up on his website to have this delivered straight to your inbox.
Reading his blog, it’s easy to see why big brands and companies pay top dollar to hear what he has to say. Eloquently prosed and expressed, Seth uses his blog to share and consolidate his thoughts with his followers.
Seth’s daily blog is muse for countless other influential bloggers, journalists and thought leaders. You might as well go to the source!
Mitch Joel, Digital Marketing Expert
A bit more behind the influencial digital marketing expert Mitch Joel
If you haven’t heard of Canadian born Mitch Joel (b. May 1971) yet, then I highly recommend checking him out. When Google wants somebody to clarify the latest developments in marketing to the top brands in the world, they hire Mitch Joel to keynote present at the Googleplex in Mountain View, California.
Marketing Magazine styled him as the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on blog marketing throughout the world.
Nowadays, he focuses his efforts toward presiding over Mirum, an international digital focused marketing agency operating in almost 20 countries, with over 2000 employees.
Mitch is an avid publisher of contemporary technological insights with real-world application. He’s an author, blogger, podcaster, and passionate keynote speaker. Because of this, he’s been named one of the top 100 online marketers in the world.
Mitch is perhaps most well-known for his work on the concept of Six Pixels of Separation. This is both a best-selling book and ongoing podcast (below). His take on the online landscape is that nobody is more than a click away – friends, friends of friend, people that you have never met. We are all directly connected via the internet whether we like it or not.
Mitch Joel’s Main Focus
Probably stemming from his degree in Philosophy, Mitch takes a more theological focus. Yet he’s also comfortable discussing big data and analytics. Mitch looks at the nuances of digital as both science AND art. Taking this holistic picture is why I continue to tune in and listen to his podcast.
How to to Follow Mitch Joel
Mitch chairs the Six Pixels of Separation Podcast. He’ll bring you the latest in digital marketing, media hacking and provocations from his always on and always connected world.
What I find great about this podcast is that Mitch brings on a different guest each week. Often these guests are industry leaders in their own right and well worth following as well.
The format of the podcast is an intimate one-on-one discussion between Mitch and his guest. Topics are debated, disagreements are aired and contemporary issues discussed.
To classify this podcast into “marketing” offers little justice. Global economies, sociology, and business management are discussed in depth by respective thought leaders.
If you’re looking for thought provocation, this podcast offers a truly enlightening experience week-on-week.
Summing Up Why You Should be Following these Digital Marketing Experts
I highly encourage you to follow Seth Godin’s daily blog and Mitch Joel’s podcast.
Week-on-week they provide me with something to think about.
I hope that in following these two influential digital marketing experts you can better negate your virtual landscape. But I’ll let you check them out for yourself.
If you know of any other influential digital marketing experts to be following, mention them in the comments below!
Kieran Sukas | Founder & Principal Consultant of DMI