About Me and Why I Started Digital Marketing Insights

Who Am I and What Do I Do?

Kieran Sukas | Digital Marketing Insights Sydney AustraliaKieran Sukas | Founder & Principal Consultant of DMI

About Me, Kieran Sukas, & Why I Started Digital Marketing Insights
Hi, I'm Kieran Sukas, the founder of Digital Marketing Insights in Sydney Australia. I unpack digital marketing for you and your business.
Written by: Kieran Sukas
Date Published: 03/10/2016

My Story:

Before I tell you what sparked my desire to establish Digital Marketing Insights, I want to tell you about why I got into digital marketing.

I am passionate about all things digital, a bit of a nerd some might say. I also find marketing and advertising extremely rewarding because I believe that if you truly want to make money your product is only half the formula to your success. You also need to communicate your product well.

Marketing is about connecting businesses and products with the people that need them, or are searching for them. You might have the finest product in the world, but if it is not successfully marketed then people will not purchase it. This is why I perused a career in internet marketing.

After finishing university, I worked in a couple of advertising agencies and began to learn about the intricacies of digital marketing. Driven to increase my knowledge I taught myself the nuances of internet marketing. I applied new techniques learnt, and achieved results.

Harnessing my passion, I quickly rose through the ranks. By 22 years of age I was managing a small digital marketing agency in the Sydney CBD. I was fortunate enough to have the opportunity to work with a publicly listed company, as well as several medium sized retailers and professional service providers. This was great experience, however, I fast grew frustrated with the mysticism that clouded digital marketing. I parted ways because I knew there were better ways to operate.

Following this, I picked up a few private consulting gigs. Soon I realised that a lot of business owners simply wanted greater clarity in internet marketing.

Digital Marketing Consulting

Digital Marketing Consultancy | Consultant & Consultants Sydney, Melbourne, Brisbane

Technology can be unnecessarily complex, and internet marketing definitely falls into this basket. The specifics of what digital marketing professionals do can sometimes be unclear. For some digital marketing professionals this is the intention.

Digital marketing agencies and consultants tend to guard their industry knowledge at great cost because that is how they make money!

Obviously, digital marketing professionals want to make money. But I believe that guarding industry knowledge is not the right approach for operating a digital marketing agency or consultancy. There are little long term gains with this approach.

Everyone benefits when the agency-client relationship is more transparent.

A new approach to the agency-client relationship

I think advertising and marketing professionals genuinely want the very best results for their clients. When your marketing campaign is successful the client is happy and more likely stay on.

This is where it gets more complicated..

The glory days of “Mad Men” for advertisers and marketers are long gone. A decade ago, the average client-agency relationship lasted seven years. Today, it is around three and a half. Increasingly, marketing managers and business owners will ‘agency shop’, searching for the most value out of their marketing investment.

It is common to see clients push for greater results. Marketing professionals oblige because if they do not then the client will go elsewhere. There is no shortage of advertisers out there, and there is always someone that is willing to do “the same work” for less. But you can only push so far until cracks start to appear.

Only 40% of agencies believe they are fairly compensated, even though 72% of clients think their payments are appropriate.

– Association of National Advertisers, 2015.

I am not here to cry poor for marketing professionals throughout Australia. But I do want to illuminate to you how this creates a squeeze. Clients desire spectacular results whilst also wanting to decrease their marketing investment.

Surely, you feel this in your industry too? Everyone wants to get the most from their investment. But eventually corners are cut.

Advertising costs are substantially reduced through innovative technology such as atomisation. Personally, I think this is great because it allows people to focus on more important things rather than focusing on repetitive and mind numbing tasks that are necessary. However, even this innovation has limits.

The lust for increasing profit can lead people to make decisions that will ultimately ruin their business. But with greater transparency this can be avoided.

What do I want to achieve?

I want to empower you and give you the tools and insight to better market yourself and your business. I will do this by sharing my industry knowledge through Digital Marketing Insights.

I am sure that you have probably heard someone who works in digital marketing say “you only ever hear things when it’s too late”. This is simply not true! There is plenty of information freely available on the internet. You simply have to have the time to sift through the content and know where to look and what to look for.

From stay-at-home bloggers and budding start-ups to big industry names, brands and executives. These people are constantly publishing good quality informative content. Increasingly this content is being supported with solid research!

In the coming weeks and months, I hope to publish an array of good quality tips, hints and informative content on how to better promote yourself and your business online. These will be publicly available, and won’t cost a cent.

“But how do I make money?”.

If you were going to teach someone maths, you probably would not make out that you were the first to master arithmetic. But perhaps, based on your years of learning, practice and teaching different methods, you have gained a good idea of what works in given situations.

I am not the first to preach industry best-practice of how to promote yourself or your business on the internet. But I do have a great idea of what can work for you.

I can be your 1:1 digital marketing consultant. I can guide you through the digital marketing jargon and clear the smoke and mirrors from the room. I can draw out your Roadmap to Digital Success and provide ongoing management allowing you to capitalise on increased leads and sales.

I can give you more time to focus on running your business so that you outperform your competitors. I can save you hours of sifting through internet articles to find what you are searching for using my knowledge of where to look and what to look for. I can teach you what you want to know.

Where to from here?

This has not been an easy task in setting up this venture, yet it has been rewarding. Like with any new business there are hurdles that I have had to overcome and I have learnt a lot along the way. Owning your own small business means that you are the director, accountant, sales and worker-bee. This is something that I certainly have a new appreciation for.

Over the coming weeks and months, my number one goal is to share what I have learned with you so that you can have even better results than I do. I love working in digital marketing and I love helping good businesses better promote their product online.  My hope is that I can get more eyeballs to your website or social media outlets so that you can enrich even more lives through your product.

Best of luck with your business and your career! Feel free to get in contact with me to discuss how I can help you. Discover how I can unpack your digital marketing so you can get more leads and sales coming through to your business.  Leave a comment if you have any questions!

Are You Ready to Unpack Your Digital Marketing?

Discover how you can clear the smoke and mirrors of digital marketing

 

14 Comments

    M.B

    Excellent blog! Do you have any tips for aspiring writers?
    I’m planning to start my own blog soon but I’m a little lost on everything.
    Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any recommendations?
    Thank you!

      Kieran Sukas

      Hey M.B,

      Good question. If you’re starting a blog then I highly recommend WordPress. The content management system (CMS) of WordPress will set you up for the future even if you are not looking to publish a lot of content at the moment. I suggest starting small, testing out a few options and formulating a solid plan of attack. Using WordPress will allow your website to get bigger as you, your blog and business grows. There are plenty of great themes that don’t cost a cent, and if you’re just starting out then these are a great place to start. You can modify these yourself or find a professional to edit the template to your liking. If you’re looking for something more tailored, there are paid themes available or you can get a theme custom designed from scratch.

      If you were looking to try things out before you commit to investing in your own website, then you can host your content through a free WordPress sub-domain (an extension of the WordPress.com website, a bit like an online directory listing. This comes in the form “yourname.wordpress.com”). But for as little as $60AUD you can get your own domain – e.g. “yourname.com”. I’d recommend getting the latter because it will allow greater growth opportunity for you, your blog and business moving forward.

      Cheers,
      Kieran

    Brodie Gerace

    Hi! I know this is somewhat off topic but I was wondering which blog platform are you using for this site? I’m getting fed up of WordPress because I’ve had issues with hackers
    and I’m looking at options for another platform. It would be fantastic if you
    could point me in the direction of a good platform.

      Kieran Sukas

      Hi Brodie,

      WordPress security has significantly improved over the years. If you keep everything updated and install a plugin like WordFence you shouldn’t have too much trouble.

      Kieran.

    Garcinia Cambogia

    Having read this I believed it was very informative. I appreciate you spending some time and energy to put this informative article together. I once again find myself spending a significant amount of time both reading and posting comments. But so what, it was still worth it!

      Kieran Sukas

      Thanks Garcinia! You might like my recent post here http://digitalmarketinginsights.com.au/do-i-really-need-a-website-for-my-business/

    Pitre

    Thanks very nice blog!

      Kieran Sukas

      Cheers Pitre

    Hector

    Hi there, just became aware of your blog through Google, and found that it’s truly informative. I’ll appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!

    Nydia

    Howdy! This is my first comment here so I just wanted
    to give a quick shout out and say I truly enjoy reading your posts.
    Can you suggest any other blogs/websites/forums that cover the
    same subjects? Many thanks!

      Kieran Sukas

      Hi Nydia, I’d also recommend having a read of this post: http://digitalmarketinginsights.com.au/two-influential-digital-marketing-experts-you-should-be-following/

      Two of my favourite influencers in the digital marketing space.

    Trent

    Superb blog!

    Fred

    I seriously love your site.. Excellent colors & theme.
    Did you develop this website yourself? Please reply
    back as I’m trying to create my own site and would like to
    learn where you got this from or what the theme is named.
    Cheers!

      Kieran Sukas

      Hey mate, thanks for your kind words. I’m using a customised WordPress theme that I designed myself. If you’d like I can shoot this over to you. I’ve just sent you an email.

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